Comments on: 5 Psychological Reasons People Won’t Eat at Your Restaurant https://restaurantengine.com/5-psychological-reasons-people-wont-eat-restaurant/ Restaurant Website Templates, Restaurant Website Design, & Hosting Fri, 27 Sep 2013 07:52:00 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Judi Klapp https://restaurantengine.com/5-psychological-reasons-people-wont-eat-restaurant/#comment-6483 Fri, 27 Sep 2013 07:52:00 +0000 https://restaurantengine.com/?p=2678#comment-6483 I second the point on the overly long menu. I don’t think many people even look at all the pages in the menu. And uncomfortable seating can have a customer heading out just as quickly as bad food…

]]> By: Inbound Tables https://restaurantengine.com/5-psychological-reasons-people-wont-eat-restaurant/#comment-6478 Tue, 24 Sep 2013 01:53:00 +0000 https://restaurantengine.com/?p=2678#comment-6478 Good article guys.

I especially agree with #4 as a huge psychological reason for not trying a new restaurant. Social proof is so important that I would even suggest adding a sixth item to your list:

Negative Reviews on Yelp

A harvard business study in 2011 found that a one star decrease in Yelp rating led to a decrease in revenues between 5-9 percent. Think about how many customers make up 5-9% of your restaurant’s business.

When judging a new restaurant, checking out reviews on Yelp is one of the first things many customers do. I would say that it is a huge psychological reason that potential customers wouldn’t try a restaurant.

I would add this takeaway for restaurants: respond publicly to your negative reviews on Yelp! Showing that you care goes a long way to reverse the psychological impact of negative reviews about your restaurant.

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