Comments on: 5 Reasons Why I Stay Away from Loyalty Stamp Cards

By: Yacine Lotfi

Yacine Lotfi — Sun, 27 Sep 2015 16:37:00 +0000

great
this my website : http://restaurantboss.co.vu

By: Roman

Roman — Wed, 07 Jan 2015 23:09:00 +0000

Good stuff! There is a disconnect between what the consumer and the merchant each wants. The consumer wants perks (special treatment, discounts, priorities, exclusivity, etc.); The vendor wants more customers – read more information. The punch cards are quite meaningless for the vendor in terms of the insight. My beer growler uses a very appealing program but with his 60 beers on tap he has no clue who likes what. At the same time not every customer will join a sophisticated program spending time providing personal information. The key is the balance. No simple answer here. It depends:-) My approach is to consider all the options and play with them.

Again, thanks for the insight!

By: Ryan Gromfin

Ryan Gromfin — Tue, 23 Dec 2014 18:40:00 +0000

Hey Teddy, there are some great tips in here that I agree with…quality first and foremost and some of your marketing ideas at the end that include the customer into your business a bit more are great. However, for some restaurants something as simple as a buy 10 get 1 free are still great, simple, easy to implement programs. They take very little management, cost almost nothing and help guests decide to eat at their establishment instead of a competitors where they don’t get any loyalty. If you are running a CoGS at 30% and giving an effective 10% discount buy 10 get 1 free, then you are only discounting the entire customer spend over 11 visits by 3%. With most business budgeting for 2-4% marketing budget I would rather reward my loyal customers than run an ad that costs more and had little targeting. True, more in-depth loyalty programs that allow you to capture guests buying habits, email address etc. are great, but sometimes they are too complicated. One suggestion that I would offer if to require a customer to fill out a form after their 10th. purchase before they get their free widget. This form should have a Name, Cell number, email address and ask 1 questions. Have we been exceeding your expectations on your previous visits, WHY???

Thanks for the article it was well thought out and provided some great tips…

– Ryan Gromfin with http://TheRestaurantBoss.com

By: Somboon Thaifood

Somboon Thaifood — Tue, 23 Dec 2014 18:36:00 +0000

I tried to find the Kapture App, but their website kaptu.re seems to have been taken down, and they seem to only have an iphone app. Am I looking in the wrong places?

By: VEEJ

VEEJ — Tue, 23 Dec 2014 18:32:00 +0000

Great tips but why not reward loyalty if you’re already successful? It’s a default marketing budget expenditure. Certainly, it’s better to state to solicitors of traditional media that you handle advertising, loyalty “in house”. It sure beats coupons or Groupons which only devalue your product and cause bottlenecks when redeemed.